The anticipated expansion of Apple's Vision Pro into the Australian and Japanese markets is likely to occur in the April or May timeframe, as evidenced by recent employment advertisements related to the product in these countries. Following its initial launch in the United States on February 2, Apple has communicated intentions to make the innovative device available in additional markets throughout 2024, although precise timelines for this broader release have remained vague. However, the emergence of job postings for roles associated with the Apple Vision Pro in both Australia and Japan strongly implies that the tech giant is gearing up for the product's introduction in these locales within the coming weeks. Historically, the process of filling such positions typically wraps up within a month, suggesting that Apple is on the cusp of extending its reach to these international markets by the end of April or early May.
To date, devoted fans from various corners of the globe have taken measures into their own hands, purchasing the Apple Vision Pro directly from the U.S. to bring it back to their respective countries, in anticipation of its official release in their local markets. The specific roles Apple seeks to fill, namely the Briefing Experience Specialist positions within the Sales and Business Development departments in Australia and Japan, will be pivotal in demonstrating the unique features of the Apple Vision Pro, conducting high-level executive briefings, and crafting tailored demonstrations for potential customers. This approach to hiring, coupled with the timing of these job listings, underscores Apple's preparation for a strategic launch of the Apple Vision Pro in more countries, aiming for a late April or early May timeframe. While Apple has previously mentioned that the Apple Vision Pro would make its way to more countries later in the year, the company has carefully avoided specifying any exact dates. The most recent formal mention of the expansion plan was during Apple's earnings call in January.
Currently, the Apple Vision Pro is exclusively available for purchase in the United States, with a starting price of $3,499, and there has yet to be an announcement regarding pricing for the international market.
